Wednesday, May 14, 2008

The IIJS Signature Show – Expanding Horizons for the Indian Gems & Jewellery Industry

The Show, organized by Gems and Jewellery Export Promotion Council of India culminated by fulfilling its promise of showcasing the Indian jewellery industry, while providing a platform for business opportunities in a unique and innovative venue. The IIJS Signature show, based in Goa, is a key part of GJEPC’s strategy to position the Indian gem and jewellery industry internationally as the ‘preferred source of quality gems & jewellery’.


Specifically, the IIJS Signature show provides an ideal platform for companies to meet serious buyers from unique countries like Uzbekistan, Afghanistan, and Ukraine, hence providing more opportunities for the Indian jewellery industry and further enhancing India’s position in the global jewellery market.


The emphasis of the show is to portray the potential and strength of the Indian jewellery industry in design and innovation of products ranging from plain gold jewellery, studded jewellery, platinum and silver jewellery. The Chairman of GJEPC, Mr. Sanjay Kothari, commented, “I am proud about the achievement of the Indian Gem and Jewellery Industry. We have ensured that the IIJS Signature show serves as a platform to forge strong and enduring business relationships. The exhibitors were the most renowned companies in India, and their manufacturing abilities are at par with international centers in terms of design quality and craftsmanship.”

IIJS Signature was well received by both buyers and exhibitors. Most of the 100 exhibitors, who were showcasing high-end or couture jewellery for a mixed visitor base of Indian and overseas retailers, reported orders and interest from a variety of buyers from geographical regions as diverse as Russia, Japan, Australia, the United States, Uzbekistan, Pakistan, Syria, Dubai and the Kurdish region of northern Iraq.

Mr. Sanjiv Khandelwal, Managing Director of Polygon in India, who attended the show added, “IIJS Signature has set new standards for tradeshows by offering a powerful presentation in an environment most conducive to business and leisure”.

The IIJS Signature initiative to bring in high-end jewellery buyers from across the globe is just one of the steps being made by the industry to further enhance India’s position in the global jewellery market. Polygon—the jewellery industry’s largest e-marketplace—supported the show by conducting various e-marketing campaigns and techniques to attract visitors from its’ strong base in Dubai and the GCC regions.

Source: LIVE-PR

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